Privacy Policy

Last Updated: November 12, 2025

O³ Generation (“O³ Generation,” “we,” “our,” or “us”) values your privacy. This Privacy Policy explains how we may collect, use, disclose, and store your information as you engage with the Site.

By accessing or using our website, using, engaging with, browsing on, and/or purchasing items via the Site, or otherwise contacting us or using our Services, you agree to this Privacy Policy. If you do not accept this Privacy Policy and/or any updates to this Notice, please do not access or shop via the Site or use our Services. For clarity, residents of the European Economic Area ("EEA") and the United Kingdom ("UK") are deemed to have acknowledged (rather than agreed to) this Notice.

You must be at least 18 years of age (or the age of majority in your jurisdiction) to interact with the O3 Generation Site, its contents, and its services.

1. Information We Collect

We may collect the following categories of information:

Personal information: Identifiers such as name, email, e-mail address, shipping/billing address, postal code, phone number (including mobile number), payment details.
Account information / Commercial and transactional information: Username, password, products considered or purchased, size or style choices, overall shopping or purchase habits and purchase history if you create an account.
Technical information: Electronic network activity such as identifiers from devices you use to connect, IP address, browser type, operating system, device identifiers, referral URLs, information collected via cookies and other technologies such as Geolocation data (such as IP address and shipping address), site account login credentials and payment details (such as credit card number), information you submit when you contact us, register with us, provide or post such as surveys, response to emails.
Cookies & Tracking Data: To enhance your experience and improve our services, we collect and develop inferences using the pieces of personal information collected about you. We may draw inferences about you, reflecting what we believe to be your preferences, characteristics, attitudes and predispositions. Information collected via cookies and other technologies, statistics on page views or interactions with browser and web server log information, the date, time, and location of your visit, analytics, and other communications we or our Providers may send to you.

If you submit any personal information relating to other people in connection with the Site, you represent and acknowledge that you have the authority and consent to do so and to permit us to use the information in accordance with this Notice.

2. How We Use Your Information

Process orders and payments
Provide customer support
Send transactional updates and marketing communications (with your consent)
Improve website functionality and security
Comply with legal obligations

Where applicable, we rely on the following legal bases for collecting and using your personal information.

Performance of a contract with you.
Legitimate interests: We may use your personal information where necessary to conduct our business and pursue our legitimate interests where such legitimate interests are not overridden by your interests or fundamental rights and freedoms.
To protect vital interest of you or another person: We may use your personal information to prevent harm, help ensure safety, or respond to emergencies where necessary.
Legal obligation: We may use your personal information where it is necessary for compliance with a legal obligation that we are subject to.
Consent: We rely on consent where we have obtained your active agreement to use your personal information for a specified purpose, for example, if you subscribe to an email newsletter such as the O³ Club or if we offer a loyalty program .

The information we collect may be used to communicate with you, process and complete your transactions, returns, inquiries, personalize goods and services to you, market to you, analyze data we collect, identify and market to other potential customers, and develop new goods and services.

We may also use personal information as necessary or appropriate for certain essential purposes, including: to comply with applicable law and legal process; to respond to requests from public and government authorities, including public and government authorities outside your country of residence; to detect, prevent, or investigate potential security incidents or fraud; to facilitate the functionality of our Site; to provide important product safety information and notice of product recalls; to enforce our terms and conditions; to protect our operations or those of our Affiliates; to protect our rights, privacy, safety or property, security and/or that of our Affiliates, you or others; and to allow us to pursue available remedies or limit the damages that we may sustain.

You may wish to sign up to receive the Site newsletter or other promotional offers via email. You can unsubscribe from any such communications at any time by clicking on the “unsubscribe” link in the footer of the email, or by contacting us at info@o3generation.com, or by following such other instructions as may be provided to unsubscribe/stop messaging. Please note that if you unsubscribe from our marketing and promotional emails, we may still send you transactional emails. These messages include responses to your questions and updates on your purchases.

3. Legal Basis for Processing (GDPR)

For EU customers, we process your information under these legal bases:

Performance of a contract (e.g., fulfilling your order)
Legitimate interests (e.g., fraud prevention, analytics)
Consent (e.g., email marketing)
Compliance with legal obligations

Personal information we collect from you may be transferred to, processed in, or stored in the United States or another destination outside of the EEA, UK, Canada, or other regions with comprehensive data protection laws. As a result, this information may be subject to access by and disclosure to government and law enforcement agencies in those countries according to their laws. If, in the course of sharing information, we transfer personal information to countries outside your region, we will take steps to ensure that the information is transferred in accordance with this Notice and in accordance with the applicable laws on data protection, including appropriate EU/UK standard contractual clauses.

4. Sharing Your Information

We may share your information with:

Service Providers: Payment processors, shipping companies, IT support, and marketing partners
Legal Authorities: If required by law
Business Transfers: In case of a merger or acquisition

We do not sell your personal information. We may disclose your information for certain purposes and to third parties for or in connection with all purposes described in this notice.

We may use other companies, agents, or contractors ("Providers") to perform services on our behalf or to help us to provide the Site, products, or Services to you. For example, we may use Providers to provide infrastructure and IT services (like hosting the Site), or to facilitate commercial transactions. We may share your information with Providers and authorize Providers to use information on our behalf to provide their services. We and our Providers may also disclose and otherwise use information where we or they reasonably believe such disclosure is needed to (A) satisfy any applicable law, regulation, legal process, or governmental request, (B) enforce this Notice, including investigation of potential violations thereof, (C) detect, prevent, or otherwise address illegal or suspected illegal activities, security or technical issues, or (D) protect against harm to the rights, property or safety of O³ Generation Entities, our content partners, users or the public, as required or permitted by law.

If all or any part of our business is acquired by a third party, we may include personal information as part of that transaction, which may include some or all categories of your personal information. We may also share your personal information if there is a change to our corporate structure. We may also share your information with third parties as they conduct diligence of our corporate changes.

5. Cookies & Tracking Technologies

We use cookies to:

Remember your preferences
Improve site performance
Analyze traffic

You can disable cookies in your browser settings.

A cookie is a small file of letters and numbers that we store on your device when you browse and use the Site and online services. In addition to cookies, our Site may use other technologies like scripts, plugins, tags, device fingerprints, Local Stored Objects, beacons, and pixels. Like cookies, these other technologies may store small amounts of data on your device. Web beacons (also known as clear gifs or pixel tags) often work in conjunction with cookies.

You can modify your browser settings to control whether your computer or other device accepts or declines cookies. If you choose to decline cookies you may not be able to use certain features of the Site, or certain Site functionality. You can delete cookies from your browser; however, that means that any settings or preferences managed by those cookies will also be deleted and you may need to recreate them. Depending on your mobile device, you may not be able to control tracking technologies through settings. The emails we send may include a web beacon or similar technology that lets us know if you received or opened the email and whether you clicked on any of the links in the email.

6. Your Rights

By law, you may have certain rights when it comes to your personal information. The rights you have depend on the jurisdiction in which you are based. Some of these rights apply generally, while others will only apply in certain circumstances. Further information and advice about your rights can be obtained from the data protection regulator in your country. For all rights, we usually act on requests and provide information free of charge, but, where allowed under the law, we may charge a reasonable fee to cover our administrative costs of providing the information for baseless or excessive/repeated requests, or further copies of the same information. Alternatively, we may be entitled to refuse to act on the request in some circumstances. We’ll try to respond as soon as we can. Generally, this will be within one month from when we receive your request but, if the request is going to take longer to deal with, we’ll come back to you and let you know. We may need to request specific information from you to help us verify and confirm your identity.

You can request to exercise these rights only where we receive a verified request from you. To make requests, or if you have any other question regarding our privacy practices, please contact us at info@o3generation.com with the subject PRIVACY REQUEST. We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

You may also opt out of promotional emails and text messages. You may choose to provide us with your email address for the purpose of allowing us and our affiliates to send communications and other promotional materials to you, as well as targeted offers from third parties. You can stop receiving promotional emails by following the unsubscribe instructions in emails that you receive. If you decide not to receive promotional emails, we may still send you service-related communications.

7. Data Retention

We may retain your information only as long as necessary for business purposes and legal compliance.

Our retention of information is based on many factors such as your relationship with O³ Generation, LLC; the nature of the information; compliance with our legal obligations; defending or resolving actual or anticipated legal claims. We may take reasonable measures to destroy or de-identify personal information in a secure manner when it is no longer required.

8. Data Security

We use industry-standard measures to protect your data. However, no system is completely secure.

We use administrative, logical, physical and managerial measures to help safeguard your information against loss, theft and unauthorized access, use and modification. Even though we have taken steps to help protect the information in our control, you should know that we cannot fully eliminate security risks associated with personal information. No security measures can provide absolute protection. We cannot ensure or warrant the security of any information you provide to us.

9. International Transfers

Your data is stored and processed in the United States. By using our services, you consent to this transfer.

10. Children’s Privacy

We do not knowingly collect information from children under 13.

11. Changes to This Policy

We may update this policy and post the changes on this page with a revised effective date or "Last Updated" date at the beginning of this Notice. Please check our Site periodically for updates.

12. Contact Us
If you have questions about our collection, use, and disclosure of your personal information or the privacy practices described in this Notice, you may contact us at info@o3generation.com